The Military Relocation Engine. Own the 22 Wing posted-in market.
A complete marketing system that positions The Laframboise Team as the obvious choice for every Canadian Armed Forces (CAF)
family posted to North Bay. Build it once. It earns for years. Designed to compound through every Active Posting
Season (APS) and turn one-time clients into a referral pipeline that follows the postings around the country.
Prepared for: Natasha and TanyaPrepared by: Paul Meyers, PM Consulting Inc.Date: June 4, 2026
The Opportunity
A captive market with recurring intent, and most North Bay agents are ignoring it.
22 Wing (the Royal Canadian Air Force formation at CFB North Bay) houses the NORAD (North American Aerospace Defense Command)
Sector Operations Control Centre. Every year, dozens of CAF families are posted in and posted out through the APS window.
These families share three things in common, and each one is a marketing gift.
Up to 5 days
The typical House Hunting Trip (HHT) entitlement for posted-in families. They need to pick an agent fast and trust them faster.
Apr-Aug
The Active Posting Season (APS) window. Marketing dialed up February through July captures the bulk of the annual flow.
Typically 3-5 yrs
Typical posting length. Today's buyer becomes tomorrow's seller, and refers the next family in.
National
Inbound pipeline. Examples include Trenton, Cold Lake, Comox, Winnipeg, Bagotville, Halifax. Geo-targetable on Meta.
Most North Bay agents treat military relocation as a one-off. The team that builds a proper asset
around it owns the niche. That's the position we're building you.
The Solution
Three pillars. One engine.
Most agents stop at "we have a page for that." This proposal builds the full system: an asset that pulls leads in,
a distribution engine that puts the asset in front of military families at the exact moment they get the call,
and a nurture loop that turns one client into a multi-cycle revenue stream.
PILLAR 01
The Anchor Asset
A downloadable 2026 Military Family Relocation Guide to North Bay, gated behind a dedicated landing page on the
Laframboise Team site. The single most-shared piece of content posted-in families will read before they
land on the ground.
PILLAR 02
The Distribution Engine
Search Engine Optimization (SEO) content built around the exact queries military families type, FAQ schema for long-tail
rankings, and a strategic partnership playbook for outreach to the 22 Wing Military Family Resource Centre (MFRC) and
Brookfield Global Relocation Services (BGRS) preferred-provider channels. The asset puts you in front of the people
who matter, organically.
PILLAR 03
The Nurture Loop
Three new Customer Relationship Management (CRM) workflows: a posted-in welcome sequence, an active-client HHT cadence,
and a posted-out loop that brings families back when it's time to sell. Their next posting is your next listing.
What You Get
Three deliverables. Production-ready.
Deliverable 01
2026 Military Family Relocation Guide to North Bay
PDF · 24-32 pages
Branded, designed, and written specifically for CAF families being posted in to 22 Wing. The single asset that
earns the credibility and the email opt-in.
"Posted to 22 Wing? Read This First" — opening section that builds authority in under 90 seconds
House Hunting Trip planner — a 5-day itinerary template families can use directly
6 to 8 North Bay neighborhood guides scored on commute-to-base, schools, daycare wait times, recreation
Private Married Quarters (PMQ) vs rent vs buy decision matrix — the exact question every family wrestles with
BGRS / Integrated Relocation Program (IRP) cheat sheet — realtor commission cap, reimbursable expenses, what to watch for
Local pro Rolodex — military-friendly lender, real estate lawyer, home inspector, mover, family doctor
"When you're posted out" closing section that plants the listing seed for 3 years from now
Deliverable 02
Military Relocation Landing Page
/military-relocation/
A dedicated, fully SEO-optimized page on laframboiseteam.ca built to convert posted-in
families from cold visitor to email opt-in to booked virtual relocation consult.
SEO Build Included — Page on laframboiseteam.ca
The military relocation page is built to the Local SEO Site Generator framework standard
from day one. Keyword-targeted, schema-marked, internally linked, and indexed for the exact queries CAF families
search when they get the call. Target framework score: 80+ before it goes live.
Hero positioned directly to CAF families: "Posted to North Bay? You've found the team that gets it."
Lead magnet gate for the Guide PDF (email + posting timeline capture)
Embedded 60-second intro video from Natasha or Matt speaking directly to military families
3 testimonials from past military clients (we'll source these together)
Two clear Calls to Action (CTAs): "Download the Guide" and "Book a 20-min virtual relocation consult"
Full on-page SEO optimization: keyword research targeting military relocation queries, optimized title and meta tags, semantic heading structure, image alt text, clean URL structure
Structured data schema including RealEstateAgent, FAQPage, Person, and LocalBusiness markup so Google understands exactly what the page is about
Internal linking from your existing site so the new asset gets crawled, indexed, and ranking fast
Mobile-first build, page-speed optimized, accessibility-checked — scores 80+ on the Local SEO Site Generator framework before it goes live
Deliverable 03
CRM Military Lead Engine
3 workflows
Built into your existing CRM. New military pipeline, new tag, three automated sequences that work whether you're
at a showing or on the lake.
Workflow 1: Posted-In welcome. Lead downloads the guide, triggers 5 emails over 14 days, ending in a "let's hop on a video tour" call to action
Workflow 2: Active client. Triggered when a military lead becomes an active buyer. Custom check-ins around the HHT week and moving day
Workflow 3: Posted-Out loop. Light-touch email every 6 months for past military clients: "Got your next posting? Here's how we sell under BGRS."
Dedicated "Military" pipeline + tag so leads never get lost in the regular flow
Reporting view so you can track the niche separately from your local resale numbers
Timeline
From kickoff to launch in four weeks.
Scoped to land before next year's APS cycle ramps up. If we kick off in early June, the full engine is live and earning
well before September.
WEEK 01
Content & Strategy
Guide outline locked, neighborhood data sourced, military testimonials collected, intro video script approved.
WEEK 02
Design & Build
Guide PDF designed in your brand. Landing page built, video recorded, schema and SEO baked in from the start.
WEEK 03
CRM & Integrations
Workflows built in the CRM, military pipeline created, opt-in form tied to the landing page, end-to-end tested.
WEEK 04
Launch
Landing page goes live. Guide PDF distributed to past military clients. MFRC outreach kicks off.
Investment
Built once. Earns for years.
One-Time Build · Everything Above
The Military Relocation Engine
Guide PDF, landing page, three CRM workflows, military pipeline. Everything in Deliverables 01 through 03. Built in
four weeks. Yours forever.
$2,997CAD, one-time. No subscriptions, no monthly fees.
What's not included: ongoing paid advertising. Once the engine is live, we can scope a separate
Active Posting Season ad layer if and when you're ready to push the asset out paid. No commitment required.
Why This Works
Six reasons this beats every other niche play we've considered.
REASON 01
Captive, recurring market
22 Wing isn't going anywhere. Postings happen on a fixed annual cycle. The asset earns every APS, forever.
REASON 02
Geographic targeting is trivial
Unlike most niches, military families literally live around known map points (other bases). Meta radius targeting is built for this.
REASON 03
The competition isn't paying attention
Most North Bay agents treat military families as random walk-ins. The team that owns the niche owns it cleanly.
REASON 04
Military families talk to military families
Word-of-mouth inside the CAF community is unmatched. One great experience produces five referrals at the next posting cycle.
REASON 05
The same client lists again in 3-5 years
Buyer today, seller tomorrow. The posted-out loop turns every military client into a future listing on a predictable schedule.
REASON 06
It compounds with everything else we're doing
Reviews, GBP posts, the cottage country campaign, the nurture system. This niche layers cleanly on top of your Q3 plan without competing for budget.
Ready to build it?
I'm ready to kick off as soon as you give the green light. We'll lock the Guide outline together, pull testimonials from
past military clients, and have the full engine live before September. Reply with a yes and I'll send the kickoff packet.